Cost-Effective Web-to-Print Solution Solves Clients' Branding Challenges; Helps Printer Win Jobs
(Click here to watch the WhatTheyThink.com interview with Bruce Pederson of Tiger Printing Group
Wheaton, IL -- Feb 3, 2011 -- Aleyant Systems, a leader in value-priced web-to-print solutions for the graphic communications industry, today announces the success of one of its customers, Tiger Printing Group located in Telford, PA. Thanks to Pressero by Aleyant Systems, the full-service commercial printing company turned a simple business card client into a very satisfied $300,000-a-year digital and sheet-fed client using the latest in web-to-print technologies.
Pressero is a turnkey, web-to-print solution providing commercial print shops, brokers, copy shops and in-plants with a powerful set of branded, online tools for placing and managing orders. Pressero advancements are based on cloud-based XML open architecture, which provides limitless integration capabilities.
"We had a client with eight regional offices, each handling their own printing needs. The result was a loss in the company's corporate standard in regards to business card presentation--from fonts to image resolution to color matching," reports Bruce Pedersen, CEO of Tiger Printing Group.
Pedersen recalls that the pros at Tiger Printing Group were able to quickly build the new client's business card template using the Pressero web-to-print storefront technology. "Pressero is such a simple, perfect solution for web-to-print," Pedersen shares.
Thanks to Pressero, Tiger Printing Group cultivated the once simple business card client into a robust and very satisfied and loyal $300,000-a-year client. The customer uses a storefront set up by Tiger Printing Group for over 300 products-everything from digital to sheet-fed.
Today, the eight regional offices once impacted by inconsistent business cards are now operating as one purchasing and marketing department. "With a simple template from Pressero, we solved a huge problem for our client," comments Pedersen.
"Pressero is a win-win for any printer," Pedersen comments. "Aleyant Systems works with its clients to customize and develop its web-to-print technology. We rely on it to help us compete for jobs that once we could not secure."
Pressero is used by businesses of all sizes to generate and manage private-branded corporate (B2B) and retail (B2C) storefronts. Whether catalog- or item-based, storefronts include custom or stock ordering, interactive pricing, estimating, file transfer, proofing, inventory tracking, shipping, payment, order approval, JDF, and MIS integration, among other advanced workflow capabilities.Pricing and Availability
Pressero is delivered through a hosted model at an affordable price. To schedule an online demonstration or for more information, call 800-571-2138 or visit www.Pressero.com.About Aleyant Systems
Founded in 2005, Aleyant Systems is an innovative leader, providing robust web-to-print software services at value-driven prices. Aleyant develops highly functional and flexible applications, delivering the most advanced web-based solutions on the market. Its flagship product, Pressero, is one of the most complete web-to-print systems within its price class. Pressero includes eDocBuilder, a web-based variable data publishing (VDP) system that is also sold separately for integration into other systems. For more information, visit www.aleyant.com or call 1-800-571-2138 (+1.630.929.0104 from outside the United States).