Addresses latent need for automation and web-to-print in Indian market, new opportunities with more affordable mobile data rates

May 17, 2018. Wheaton IL. Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today reported that TechNova Imaging Systems is now reselling the Aleyant suite of cloud-based software solutions to the printing market in India. TechNova is one of the world’s leading suppliers of total imaging solutions for the graphic communications industry and has the most deeply entrenched distribution network in the Indian Graphic Arts industry for global alliances. Since 1971, TechNova has introduced several new breakthrough technologies that have transformed imaging processes in various industries. With the agreement to resell the Aleyant suite of solutions, TechNova will now be making web-to-print and automated production workflow more accessible to Indian printing companies and their customers.

“The time is right to accelerate web-to-print adoption in India,” explained Swarnangka Samaddar, Chief Marketing Officer at TechNova. “Last year, a new telecom company entered the Indian market, drastically changing the landscape with reduced data rates and better connectivity, making web-to-print more attractive here. We examined several options to enable us to be able to offer web-to-print solutions to our customers, and we found Aleyant to be the most robust offering in the market. Not only is Aleyant Pressero™ an outstanding and affordable web-to-print solution, but it also can be used as a vendor management tool.”

Samaddar also points out that implementing web-to-print in an operation with an inefficient back-end workflow can be disastrous. “If your web-to-print offering is a success,” he states, “you will receive a larger volume of orders, and many of those orders are often smaller. You really have to think through how a job flows through your shop and make it as efficient and automated as possible. By also offering Aleyant solutions such as tFLOW, eDocBuilder, PrintJobManager as well as their Automated Workflow Integrator, we are able to help our graphic communications customers position themselves to efficiently and profitably handle a web-to-print job stream.”

TechNova has already installed Pressero at a customer at the beginning of India’s fiscal year, which began in April. “This is a commercial printer,” Samaddar says, “who has been under tremendous pressure due to the vanishing volume of large traditional offset jobs. The company, which serves the retail industry, has added digital printing to address the need for shorter run lengths. Pressero now allows him to efficiently support large retail customers as well as smaller retail operations. Especially for larger retail customers, Pressero not only makes it easier to submit and track print jobs, but also allows the retail customer to track other vendors involved in complicated projects such as new store openings or launching promotions across several stores.”

Samaddar notes that another key selling point was the speed with which new customer web sites can be implemented using Pressero. “Implementation is blazing fast,” he says. “The software is flexible, fully featured and easy to customize. For more complex customizations, Aleyant has a giant team of developers, many of whom are here in India, who are willing to do the things you want in a timeframe you can’t believe is possible. When we present Pressero to customers, we want to give them a personalized experience. We want them to understand how easy it is to customize Pressero to give their customers the kind of unique experience they want them to have. Because we can rapidly get a prototype site up and running, our sales presentations are much more impactful. As a result, we are getting a very positive reception as we show the Aleyant solutions to our base.”

According to Samaddar, while his company offers a very broad portfolio, web-to-print and automation are the next level for many Indian companies in the graphic communications industry. “It’s the glue that binds,” he remarks, “and truly positions us as a total solutions provider. Five years ago, a robust, unified workflow was the glue. But today, it is the storefront and automation. We tell people, ‘Let’s connect your customers with you; let’s bridge that last mile.’ Now we have an even more compelling story, what we like to call hyper hybridization, because we are able to help them integrate across their entire platform, whether it be offset, digital, wide format or a combination of all of them. And they can do this very affordably without the need for a large capital outlay via Aleyant’s reasonable subscription model.”

Samaddar adds, “For most of our 40-year history, we have brought change to the Indian graphic communications market, from changing the offset plate landscape in India, to encouraging adoption of digital printing to address changing market needs, and now connecting that last mile between the customer and the print service provider. We are very excited to bring these solutions to our customers across the country and are delighted with the quality of the solutions and the support we receive from Aleyant.”


For additional information about Aleyant offerings, please visit www.Aleyant.comor call +1.630.929.0104.  

About Aleyant

Founded in 2005, Aleyant is an innovative leader in providing robust software services to the graphic communications industry at value-driven prices. Aleyant creates web to print, estimating & production, and prepress automation workflow software for graphic arts professionals. By unifying production processes, we expand our customers’ ability to be more available, efficient and profitable.

Aleyant’s flagship web-to-print software, Pressero®, is a highly customizable retail and business-to-business storefront interface and has launched many of its clients into the exciting world of Internet-based print sales. Aleyant also offers a web-based online design and variable data publishing (VDP) system, eDocBuilder™, as a separate product, as well as Aleyant tFLOW, is an affordable yet powerful digital workflow automation and customer service solution for commercial, large format, label, and specialty graphics. tFLOW simplifies difficult file management tasks and processes to optimize efficiency and production throughput. Aleyant PrintJobManager™ is a cloud-based print job manager solution that quickly generates estimates and market-driven pricing, provides job management, raw material, inventory tracking and planning across a wide variety of print production technologies and applications. It includes a Zapier account for connectivity to over 1000 apps.

Aleyant solutions are already integrated with multiple MIS and web-to-print systems and are easily integrated with other third-party offerings commonly used in printing operations.

For additional information about Aleyant offerings, please visit or call +1.630.929.0104. Our blog can be found at

About TechNova

TechNova is recognized as one of the world’s largest providers of a wide range of digital and analog imaging and printing solutions for a wide range of industries. Globally recognized as a pioneer, TechNova has introduced several new breakthrough technologies over the years. Each of its products has been a first of its kind in India, making its predecessor obsolete before its time.


  • World’s 5th largest manufacturer of Digital & Analog Plates and Printing Chemicals

  • World’s 1st and only manufacturer of Inkjet Polyester Plates

  • World’s 1st and largest manufacturer of Laser Polyester Plates

  • World’s widest portfolio of Inkjet & Laser Media

  • Products distributed to over 68 countries worldwide

  • ISO 9001:2008 certification

  • ISO 14001 and ISO 18001 certification

  • Winner of the prestigious GATF InterTech Technology Award

  • World Economic Forum’s Global Growth Company Award

  • World Economic Forum’s Technology Pioneer Award

  • Pioneer of the ‘Go Green’ revolution in the Indian Printing Industry